Best Use of Social Media in Marketing – World Marketing Excellence Awards 2025

Best Use of Social Media in Marketing – World Marketing Excellence Awards 2025

At the 12th Edition of the World Marketing Excellence Awards, held on 18th November 2025 at Taj Lands End, Mumbai, Allied Digital was honoured with the Award for Best Use of social media in Marketing by the World Marketing Congress.
Two years ago, we set out to redefine how a tech brand connects with audiences choosing authenticity, human stories, and creative expression over the traditional corporate tone. This vision gave rise to:

  • Tech Talks Podcast
  • Tech Wave LinkedIn Newsletter
  • Alliedian Diaries
  • A vibrant, Gen Z-friendly Instagram presence

Together, these initiatives reshaped how people experience our brand and fuelled a 200X growth in social presence, building an engaging community across platforms.
The award was proudly accepted by:

  • Romil Dodhiwala (AGM – Marketing)
  • Shrey Tiwari (Sr. Marketing Manager)
  • Riya Kanojiya (Marketing Executive)
  • Ballal Dhekankar (Graphics Designer)
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